To start with, the content on your website has to be SEO friendly. That means you should write relevant, well-written content that is listed in relevant directories like EzineArticles.com and do keyword research for each piece of content.
Another area that you want to be sure to optimize for PBN is Search Engine Optimization. This means that you have to be sure that your web 2.0 is listed in the search engines on relevant keywords, and that you do keyword research on every single piece of content that you write.
This works in conjunction with the above and requires a bit more work, but it is well worth it. The SEO experts that are currently working for you will go over your content, ensure that it is listed in the right directories and provide keyword-rich material that is likely to rank in the first few pages of the search engines.
The best way to have your blog listed on directories is to go through the private blog network and use one of their free lists to list your blog. In doing so, you will not only be helping your own business but also help bring traffic to the PBN blog.
Backlinks play a big part in the success of your PBN blog as well. The more backlinks you have pointing to your site, the better, because this allows people who are searching for your niche to find you.
You can use the SEO services provided by an SEO company to help you get higher rankings. One of the best places to start to see results is with the Google AdWords program, which are great for organic traffic, but not very effective for link building.
The SEO firm that you hire will also take care of the link building process for you. This includes ensuring that the articles you write are published on the major sites within your niche, as well as link building any blogs that you write for your PBN website.
When all is said and done, there are two things that the SEO professionals will do that you will be able to handle yourself. They will help you with the article marketing, and they will help you get the proper backlinks to your site from other sites.
These types of SEO services are ones that you can do on your own, but they do require a great deal of work. SEO services charge by the hour, which is why it is important to hire a professional at the beginning of your PBN campaign.
If you have the time and the skills to invest, you could build all of these links for yourself, but you would need to know how to do it and the money to pay someone to do it for you. All in all, hiring the SEO firm to handle this process will save you a lot of time and a great deal of money.
Whether you do all of the work or just a small amount of it, your blog will still benefit from search engine optimization. What the search engines see is that your content is relevant to your niche, you have researched the topic thoroughly, and that you have the proper backlinks.