If you were to list out a couple of what’s-different-between’s then you’d be hard pressed to come up with a compelling list of differences in a private blog network and a traditional SEO process. This may be a very reasonable assessment if you are starting to work with Google AdWords or any other search engine optimization (SEO) provider. But I believe that it’s an incorrect assessment.
It seems like for a while that most SEO companies were saying that web 2.0 was some kind of offshoot of search engine optimization. Well, the only thing web 2.0 does is that it gives you tools to manage your content.
It’s true that you can do much more with that. You can type in a website URL and get back links as well as specific keywords for every article or blog post you publish. In fact, many have had success with this process just copying and pasting the HTML code on their own web pages and applying it to the websites they own. This gives them another layer of link building to utilize and is the one they talk about a lot.
However, I believe that the most important tool in your toolkit is the way you manage your backlinks. This is the one that gets you more readers and gets you that coveted high ranking for the term or phrase you chose to target. It is this tool that makes or breaks your overall SEO strategy.
You see, as we start talking about these two very different processes, we begin to discover that the differences are actually quite large and simply don’t make sense. These two processes both have SEO in common, but there are some major differences that you need to understand.
A Web 2.0 site is pretty much just like any other site with a Web page, a domain name, a phone number, a mail address, a database of content and a link base. They all basically allow you to have a website in the best sense of the word.
The only difference in what you’re going to do to manage your backlinks is that you don’t have a dedicated person working for search engine optimization. In other words, you hire a company or individual to do the work. It is not uncommon for people to have more than one link building tool on their website.
There is also no SEO process associated with this type of process, meaning that you can’t expect the same thing that you could get with a traditional SEO process, but in a different way. With a traditional SEO process, you will write keyword rich articles and have them published on a website, which is the only way that the search engines understand your content. However, with a Web 2.0 process, you can publish your content to numerous other sources.
However, the major difference between a Web 2.0 website and a traditional SEO process is that a Web 2.0 website is most certainly not a ‘space’ that you could use to rank well in the search engines. This is because there is no real traffic and the search engines view this sort of content as spam.
As a result, when you’re creating content for your Web 2.0 website, you should concentrate on building links. By doing this, you create an opportunity for people to link to your content to create backlinks in the search engines.
One important point to remember is that backlinks are part of a system, and they need to be managed in a very systematic way. otherwise you’ll find yourself deleting links and waiting for the search engines to show you a huge number of pages. No one is expecting you to be an expert SEO webmaster, but there are some really basic rules that you need to follow and understand when you’re thinking about creating your Web 2.0 site.