Well, you may be asking yourself this very question right now. The fact is that both factors play an important role in how well your site ranks in the search engine results. A website is only as good as its backlinks, and if your sites are lacking in quality, it’s also likely that they won’t rank very high.
It is much easier to rank for a keyword, but it is equally more difficult to optimize for a specific element of your site. Many SEOs and Internet Marketers overlook this fact and focus their energies on optimizing for specific keywords. I’m not saying that focusing on a specific keyword is the wrong way to go about doing SEO.
However, there is a large disconnect between what your site will be ranked for, and what you think it should be ranked for. After all, if you really believe that you’re going to do well with your site, you have to be honest with yourself. Think of your site as a car, and what will really make it go fast is not just to drive it hard and fast, but to drive it straight, without getting into trouble.
Now, don’t get me wrong here, I think it’s great to optimize for a particular element of your site, but there is no point in designing your site around that element. This is what Google and Yahoo are doing, and your site will likely rank poorly if your site does not optimize for those elements. This is why you see so many websites out there that offer “content” only products and do not necessarily provide good value to your visitors.
In the online business world, this is known as “content is king”. If you want your website to rank well, you need to use both a good keyword and design. It’s amazing how a good website can make a difference in the number of backlinks you receive.
How many times have you seen a site ranked highly, which has very few backlinks? I’ve seen many, many websites rank highly based on their popularity alone, but the truth is that very few have any quality content at all. In the search engine results, the number of backlinks is no indicator of the quality of the content on that site.
So, what is the secret to building up a huge number of backlinks to your site? What is the secret to attracting quality visitors and getting them to buy? To build a huge number of backlinks, you need to give your site a whole lot of content, and most importantly, lots of original content.
All too often, people will provide the same content to their sites that other sites have already published. You need to put a lot of thought into your site’s design. As well as the choice of colors, fonts, images, and so on, you need to include unique, creative things to your site that you have never used before.
The more unique, creative, and interesting your site is, the more people will be drawn to it. If your site is just a big collection of the same old templates, you might as well call it quits. It doesn’t matter how great the design of your site is, if nobody finds it interesting, it doesn’t matter how strong your content is either.
The secret to finding which one is more powerful for ranking well in search engine optimization is to get plenty of visitors, and attract some quality ones. Use different types of videos, look for hot market niches and use graphics to show off your products. But, when you are done, do something different to get the search engines thinking you have something new to say.
One other thing you can do is use a service like Metacafe.com, and see what kinds of phrases rank best for each of the major search engines. This can also be helpful, if you want to get backlinks.