It is quite unfortunate that many SEO experts are so ignorant of what actually goes on in the SEO process. They seem to think that you can use backlinks to gain SEO benefits, however, there are two sides to every coin and your backlinks do not automatically create more SEO benefit.
I propose the following list of steps for building a white hat SEO. This is a very brief overview of some of the key SEO processes and concepts which, if understood correctly, will lead to more organic traffic for your site.
Understanding How Google & Facebook Metrics Work: I think the first thing that you should do is to learn as much as you can about how Google and Facebook work and how they measure the success of your site. By doing this you will understand how you can make your site appear better than it really is.
Discovering The Way To Go About SEO Modifications: Your site needs to be changed and tweaked in a way that it appears to the search engines in a manner which is as natural as possible. The site has to fit in naturally with the content of the site.
Figure Out The Kind Of Link Popularity You Need To Use For Content Writing: The first thing you need to understand is that the content of any type has to be in the form of a link. Once you understand this you will understand why it is important to get as many links as possible.
Get To Know How To Modify Meta Descriptions: The next step in the SEO process is to understand how to modify meta descriptions of the content of your site. This means that you should learn how to insert the keywords properly.
Learn How To Understand Determining Success Criteria: It is a difficult process but, the more you learn about getting your website ranked, the easier it will become. And, there are various ways to do this.
Do Not Submit Your Site To Every Search Engine Ranking Service: The best way to build a white hat SEO is submitting your site to one search engine at a time and continuing to submit new sites until you start to get to a point where you can get good rankings. Once you can get a good ranking for your site in one search engine, the others will become easier to find.
Use Social Media To Get Traffic To Your Website: Social media marketing, which is a more advanced form of SEO, is one of the most important methods to use for building your website. In fact, the most effective and most efficient forms of social media marketing are micro-blogging and social networking.
Include As Many Keywords As Possible In Your Content: Some people will use one or two keywords and their content will be fantastic. Other people will use hundreds of keywords and they will not provide good content.
There are a number of other methods, which I believe will be helpful for your SEO efforts, however, there are some steps that you will have to take to achieve a complete understanding of all of the above mentioned things. so that you can build a white hat SEO.