Using the wrong keywords can lead to bad results, and even Google has had enough with this behavior, it will penalize sites for using keyword stuffing. Backlinks, SEO, and search engine optimization are all integral parts of the PBN marketing formula.
Backlinks are important, because Google works off of the content of a website, and a well-written and informative website is more likely to rank higher than one filled with irrelevant backlinks. While these will help to boost the ranking of a website, that is only one aspect of a successful SEO strategy.
SEO is not the same as Search Engine Optimization, and while the two methods may be used in conjunction, SEO is the practice of building a website’s rankings with the help of quality content and links. Having a good and stable website is the backbone of a successful SEO strategy.
With so many strategies out there, it is not unusual for someone to get it wrong when it comes to SEO. However, not getting it wrong can have the opposite effect.
When a person makes a poor choice in SEO, it will bring down their rankings. This can cause a website to lose traffic and to become unsearchable.
Not getting your SEO right can be a lot like being blindfolded, and the same thing happens when a website has poor backlinks. The lack of backlinks can be one of the most overlooked aspects of search engine optimization, but this is something that is not taken into consideration unless you do it wrong.
One of the easiest ways to find a site that is built around keywords and optimized correctly is to use Google to search for your keywords. Google has a tool for finding a website’s popularity and rating, and with some time, you will be able to find a good PBN site by these tools alone.
Another way to find a site that is PBN related is to check the Google Page Rank. The more popular a site is, the higher it ranks on Google, and Google indexes the websites of its users, meaning that a lot of PBN sites have a high PPR.
After checking the Google Page Rank, you can check out a site’s SEO. Some SEO practices are inherently bad, such as the use of AdSense to promote a site.
Other practices are often great for PBN, such as using white hat SEO practices such as Meta tags and the use of robots.txt files. However, these are also commonly bad practices, and that is the reason why it is essential to get them right.
Getting this right means that a website can create backlinks without hurting its SEO, but getting it wrong can have a very negative effect on a website’s SEO. As always, using a combination of techniques is the best option for making sure your website is search engine friendly.