What is so unique about PBNs that make them such a large and important competitor to AdSense? I have outlined a few similarities between the two programs in my last article.
One of the most important differences between the Private Blog Network and the AdSense Program is that PBN’s offer you direct advertising in the form of link exchanges with Google. AdSense offers their advertisers only one way traffic and you need to pay to make any of the earnings you make from your ads.
PBNs offer both CPM and CPC based links, which means that your ad will come up when people do searches on the terms you are targeting. This creates an opportunity for your ad to be seen more searchers and may increase your CTR (click through rate) as well.
The reason that PBN’s are so valuable to advertisers is because you are bidding against other publishers for the same keyword/phrase to appear on your site. You want to bid higher than the competition so that your ad will appear on the first page of the search results. In order to achieve this, you will often need to put in a high amount of money to get your ad on the first page.
The Private Blog Network AdSense is similar in the fact that they both offer a high amount of traffic and one way (Google AdSense) or indirect (Private Blog Network) paid search. Another similarity is that Google AdSense also provides links to relevant sites in addition to the main site, but the direct part of the PBN link is different.
The Direct PBN Program is still similar to the AdSense program in that they both provide payment for their services. The major difference is that the AdSense program pays directly to your publisher, whereas the Private Blog Network pays publishers directly. This can make for a big difference.
Direct pay per click can be very beneficial to your company when you are looking to generate an influx of traffic. Having this money directly in your pocket makes it easier to spend on more advertising, however if you advertise using only CPC based advertising you may find that you miss out on some of the extra money that the CPM based ads bring in.
One of the key things to know about the AdSense Program is that you are forced to bid against other companies for the same keyword. If you want to make money you must either bid at the same level as your competition or drive your advertising to other sites to compete with them.
There are other areas of your business that benefit from the indirect ads that the AdSense program provides and with this in mind you should consider both the indirect ads as well as the direct link based ads. What can be much more valuable is if you choose to go with the PBNs that offer both the indirect ads and the direct ads, as well as the CPM and CPC based ads.
This is a great option for companies that offer training, ebooks, or products that you can use for advertisement or affiliate programs. The PBNs that offer these types of programs also have other benefits as well, such as offering tools that can help your business grow.
Whether you choose to go with PBN’s, CPM and CPC based advertisements, or any of the other programs available in the market today, a little research is needed before you make your final decision. By taking the time to do your research you will be able to help you narrow down your choices and make a better choice.